Is Zoopla Plus, the best portal for selling/letting commercial property?

[Draft artical] 

Is Zoopla Plus, the best portal for selling/letting commercial property?

When it comes to selling/letting commercial property, landlords/vendors are very limited to options that are available. They more often than not, look for high street agents that charge them on a percentage basis. However, there are online/hybrid agencies that are able to provide a service for commercial landlords/vendors, like listing their properties on advertising portals. 99home is one such agency, allowing for DIY commercial listings to be made by landlords/vendors so they can sell/let their property with ease via 99home. 

99home has two packages available for sales and lettings. 

• Zoopla+ : Zoopla+ includes property listings on Zoopla, OnTheMarket, Estate Gazette, PrimeLocation, Boomin, Facebook and more. All listings are done through 99home.

• Rightmove+ : Rightmove+ includes monthly commercial property marketing on Rightmove, as well as Zoopla+ advertising. 

1. Portals that allow commercial listings

The UK has multiple major portals for property listings.

These portals are:

 Zoopla | Rightmove | PrimeLocation | OnTheMarket (OTM) | Gumtree | Boomin | Estate Gazette

Each of these portals accept marketing for commercial sales/lettings, with Estate Gazette being predominantly a commercial property portal which covers properties nationwide.   

2. Property portals with a vast reach 

The five major portals that are mainly used for commercial properties. 

Are the following:

Estate Gazette | Zoopla | PrimeLocation | Rightmove | OnTheMarket (OTM) 

 

These five giants are the big leagues when it comes to commercial property listings. Coming in close though, is Boomin looking to become the sixth. However, with Gumtree being able to pull in results, they managed to stay just above boomin, taking the lead between the two portals. And to keep this competitive edge as sharp as ever. Each portal is able to cover nationwide. 

3. Who is the bigger and better portal? Rightmove, Zoopla or Estate Gazette

It can be extremely difficult to say for sure, which property portal truly is the biggest and best.

These portals being the three giants:

Rightmove | Zoopla | Estate Gazette

For residential sales. Rightmove, as of 31 May 2022 has taken the lead. Commercial properties however, are a different ball game. 

Here is some commercial listings data that was collected on the 3rd of June 2022. Showing a comparison between Zoopla, Rightmove and Estate Gazette. All listings being from the London area.

Portals	Zoopla	Estate Gazette	Rightmove
Sales	Zoopla  - 1172	Estate Gazette - 743	Rightmove  - 694
Let	Zoopla  - 8187	Estate Gazette - 1000+*	Rightmove  - 7872

  *    Estage Gazette data now showing actual numbers

Using these figures you can make a more informed and well thought out decision on which portal is better suited, and will provide the results you’re looking for when it comes to advertising commercial properties in your area.   

4. Why Zoopla+ has a higher competitive edge

Zoopla+ has everything needed to market your commercial property for sales/lettings. Property portals like Estate Gazette, OnTheMarket (OTM) and Boomin are super helpful when it comes to generating leads on buyers/tenants. 

For only £149, you can have your property listed on Zoopla, PrimeLocation, Estate Gazette, OnTheMarket and few other portals for three months. Compared to the single Rightmove listing for £100 per month.

 

For more information on why a Rightmove listing is so expensive click here

5. Providing the most exposure

It is highly recommended to list your property on all portals, Rightmove included, so you can get the best exposure. But if you want to test the waters first, Zoopla plus may be the best option for you. By doing the math, taking the time to research and understand the listing data for each portal. You can comfortably make the right decision that suits your business needs the best. Especially for commercial advertising when using Rightmove, Zoopla, Estate Gazette or any of the many other property market portals.

[This is a draft artical which is in verification and testing mode] For any question, please speak to 99home commerccial team.